Search Engine Submission Guide |
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Developing a website to promote your
company's products or services does
not end when your website is live on
the Internet. Not only is it necessary
to continually fine-tune your website's
information, but your site must also
be submitted to search engines in order
for people to find what you have to
offer.
Search Engine
Submission Considerations
Websites can easily be submitted to
a search engine using their submission
form. Completing this search engine
submission request tells the search
engine you want your site to be considered
for inclusion in their database.
There is no guarantee that your site
will be included or how long it will
take to include your site if accepted.
It also does not mean you'll be found
for your desired search terms. The important
thing to remember here is that
you are requesting your site be included
in the search engine's database.
Over 80% of people use a search engine
as a starting point to find
something.
This makes it very
important for you to submit your website
to search engines so there is a chance
your site will be found by people who
are interested in your offer. Always
keep in mind not only do you want visitors,
but conversions as well. Remember, good
website design includes being specific
about your product/service offerings.
People should not have to guess what
your site is about, make it clear, easy
to navigate and quick
to load.
If you feel confident you have a well
designed, search-engine friendly site,
submitting is the way to go. While many
companies claim to submit your website
to thousands of search engines, it is
not necessary as the majority of people
using search engines visit only 10-15
search engines considered to be the
major players.
How Often
Should My Website By Submitted?
Generally a website should only be re-submitted
if content on a webpage
changes or the webpage is no longer
part of the search engine's database.
Sites can be dropped from a search engine
database for any number of reasons.
For example, if a search engine spider
came back to revisit your website and
at the same time your site is offline
or took too long to
connect, the search engine spider may
inadvertently suspect the webpage is
no longer active and remove it from
the database.
Is Search
Engine Optimization The Same As Search
Engine Submission?
No. Search engine optimization (SEO)
is the development of web pages so websites
have a good chance of appearing near
the top of search engine results pages
(SERPs) for specific keywords/keyphrases.
This is achieved by specifically developing
the web pages themselves to make them
search engine friendly while at the
same time remaining useful for visitors.
SEO includes submitting to search engines.
Search engine submissions on the other
hand, submits websites to search engines
without ensuring the website is search
engine friendly.
Express
Inclusion
Express Inclusion (Paid Inclusion or
PFI) programs are one way for sites
to
increase their search engine presence
quickly and affordably. PFI enables
sites to submit URLs directly into search
engine indices without relying on
crawlers finding the pages independently.
Engines generally add the URLs to their
indices within 2-3 days of submission.
The benefit of this shouldn't
be underestimated.
Not only does your site get listed,
your content is always up to date in
the
search engines. Previously (and with
most of the free-to-list ones now) the
content the search recorded about your
site may have only been updated once
a month.
For well optimized
pages, paid inclusion can be one of
the most
cost-effective SEO solutions available.
When measured over the course of a year,
well performing pages can achieve a
cost per click of just pennies, or even
less.
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